Why Is Everyone On Tumblr Reading Bram Stoker’s Dracula Right Now?

Why is everyone reading Bram Stoker’s 1897 horror novel Dracula right now? In short, everyone is reading Dracula because the novel rules.

Whether you’re looking for humorous observations about Dracula or not, open up the blogging site Tumblr, and you’re bound to see several entries without even following the “Dracula Daily” hashtag. Hundreds of thousands of people have been writing their thoughts on specific diary entries and letters in the epistolary novel. If you ever wanted to read jokes, memes, and deep thoughts about a book that came out 125 years ago as if it were being released as a serialized blog today, well buckle up!


Here’s a fun example of what happens when someone reads an old book and knows everyone else is literally on the same page:

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Hopefully, you think this is funny even if you didn’t just read the chapter about Dracula slowly killing everyone on a ship. Right? Well, I love it. Do you know who else did? 51,000 people on Tumblr who are also reading this book at the same time.

This mass book group all started because Matt Kirkland, who’s worked on several smart viral projects just for fun, started a substack called Dracula Daily that emails subscribers a portion of the book every day. The site claims to present digestible chunks as they happen to the characters. You’re basically reading Dracula in real-time!

Now that we know why it’s happening, let’s get into why we’d write about it here on Better Book Titles. Obviously, it’s hilarious. And nerdy. You can always count on Tumblr for this kind of niche overlap.

I’d like to share with you some of the funniest observations people on Tumblr have made while reading Dracula Daily:


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There are so many more on Tumblr at the moment, but these are a sample of the ones I found really funny. I hope you enjoyed them!

Also, it’s not too late to jump in. Kirkland’s substack will continue until November 10th. You can microdose the classic vampire novel all the way through Halloween! Subscribe here: Dracula Daily

See more great posts from Better Book Titles:

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